In your own words, what makes bad copy bad?
Long ,boring and formal language makes a bad copy. It only talks about the product not the benefits of that product,why will the customer buy it? Why should the customer buy it? Why should the customer not choose an alternate product.These things make a bad copy.
What does it mean “ sell the benefit,not the feature”?
Selling the benefit means explaining why this product is useful , how it will add value to your life . Feature only tells what a product has and it does not fulfill customer needs.
Name the four pillars of copywriting? ( Or any two pillars)
The four pillars of copywriting are
Be relevant
Always be concise
Call to action ( cta )
Design
List at least three places where you commonly see copywriting in everyday life.
The three places where we commonly see copywriting are billboards, landing pages , Zomato and Swiggy push notifications.
What is the difference between a content writer and a copywriter? Explain it in one or two more lines.
A content writer mainly writes to inform and educate people through blogs and articles.
A copywriter persuades people to take action like buying a product or clicking on a link.
What is the main purpose of copywriting
The main purpose of copywriting is to persuade people and generate leads to increase the product sale.
