How does proper research shape high quality content?
In today’s world writing before research is like doing photography in dark, Below are some steps everyone should follow in doing research for a particular article
Key questions to ask before writing
What do I already know about the topic?
What have the competitors covered/not covered and how do I bridge that gap in my article
Who is my target reader?
What is the public opinion about this topic ? What answers or guides will my reader look for?
Some Content research techniques
Competitors analysis
Competitors analysis means studying existing content from different different sources to know what they did well and what they missed out, and how you can create better content.
Audience research
Audience research means to understand the audience ‘s needs, problems ,and interests and what kind of problems they are looking for.
Content gap analysis
Content gap analysis means to find out
the missing information in the existing
content and adding it to make your
content valuable.
Readability principle writers must follow
Write shorter sentences
Make shorter paragraphs
Always use active voice
Do not use consecutive sentences
Use transition words like and,but etc . They make the article easy to read for the audience.
Research mistakes writer should avoid
Never use wikipedia for your research about any content.
Writing without any purpose
Relying on a single source to publish articles
Writers should check at least 10 website content to publish a single article so that they get to know the similar topics and the topics that are missing to add on.
Using outdated dated information.
Some research platforms
Quora
You tube
