What’s one reason creatives should embrace AI, not fear it?
Creatives should embrace AI,not fear it because it makes our work easier and it helps us to complete it in less time but we shouldn’t completely depend on them. We should add our human touch and for research purposes and grammar we can use AI.
Why is human polishing still essential after AI output?
Human polishing is still essential after AI output because AI cannot add humanism to copies and it cannot get emotionally connected with the audience and it does not connect with the audience culturally.
What makes AI great for brainstorming?
AI is great for brainstorming because it can generate many ideas in a short time. It helps overcome creative blocks and offers different perspectives that can inspire new concepts.
What kind of copy is AI worst at writing alone? How should you prompt AI for better outputs?
AI is worst at writing personal, emotional or brand specific copies because it lacks real experience and cultural values that a human can add to make the audience understand better. For better outputs in the prompt we should always include target audience, brand voice,format, and a specific goal.
Brief
Use an AI tool (like ChatGPT) to draft ad copy and then refine it using your own voice, creativity, and brand sense.
1. Use AI to generate 3 types of copy:
One headline (Print or digital)
One email subject line
One Instagram caption
2. Then, polish each AI output yourself
Keep the message and structure similar
Only tweak word choice, rhythm, voice, or punch.
Example (for a new coffee shop):
1. Headline
AI Draft:
Fresh Coffee, Fresh Start Every Morning
Polished version
Wake up and drink the perfect cup.
2. Email Subject Line
AI Draft:
Try Our New Coffee Collection Today
Polished Version:
Your Next Favorite Cup Is Waiting
3. Instagram Caption
AI Draft:
Visit our coffee shop and enjoy freshly brewed coffee every day.
Polished Version:
Skip the ordinary coffee. Stop by for a rich, bold espresso that powers your day. #CoffeeLovers
