What does breaking down a product involve?
Breaking down a product simply means a detailed product research of what we’re going to sell because without actually knowing the product we can’t sell it so we must know a few things like what is the product? What does it solve ? What makes it different?
Beyond demographics,what other type of audience information is crucial for a killer copy ?
Beyond demographics like age and gender, psychographics are very important. Psychographics is the combination of psychology+ demographics; it includes audience emotions,fears, desires, beliefs and motivation to buy the product. Knowing how people think and feel helps in writing a copy that connects emotionally with them.
Where should you listen to people to understand their true feelings about a product or topic ?
You should listen to people where they openly speak because people speak differently when they think no brand is watching. Basically they give their honest opinion about that particular product such as Instagram comments,reddit ,quora and other various social communities.
What elements should be overlapped when blending research into a copy ?
While blending research into a copy we blend audience research+ product research then we write a copy , while writing a copy we should keep few things in our mind like how this product is gonna add value to the customer life? Which problem is it gonna solve? Why will he / she buy it?
According to you, what is the key takeaway from “audience research”?
According to me the biggest key takeaway from audience research is that a good copywriting is not writing creatively it should solve people problem add a value in their life in this way we can connect with audience deeply.
